There is a lot of hearsay about working in marketing and advertising. Your accounting friends might tell you you’ll make no money. Your mom might warn you about work-life balance. And your dad, well he doesn’t think people need to be sold more sh**. But what is the truth behind these misconceptions? UofA and ASOB alumni, Erika Navarra along with current student Jill Sundquist join Josh on the podcast to uncover the truth behind some of the most common myths around marketing and advertising.
Think retail is just some boring part-time job that helps pay for Starbucks and bar nights during the semester? Think again. And learn the exciting opportunities that exist for marketing grads in an ever-changing retail industry. Who knows, maybe one day you'll be working for Lululemon like our guest on this episode, Heather Thomson. Heather is currently running the show at the School of Retailing here at the University of Alberta and is never short on interesting opportunities and insights for students in retail. So be sure to listen and if you want to get in contact with Heather, her information is below:
Links to some of the innovative retail marketing campaigns:
Insane Toronto Restoration Hardware - https://torontolife.com/style/shopping/inside-restoration-hardwares-new-four-storey-gallery-yorkdale-restaurant-coffee-bar-rooftop-patio/
ICE District Facts and Stats -http://icedistrictproperties.com/retail/
Learn about the impact of digital on content creation, which content gets the largest results and examples of companies winning the content game. In Part 1 of our episode "Creating Great Content", we are joined by Communications and Content Writer Colin Christiansen who graduated as Marketing Major in 2015. This recording is full of amazing insights and will leave you wishing there was more... oh wait there is, be on the lookout for Pt.2 coming soon! Important links below:
You can find all the content Collin talks about below:
Denny's Absurd Twitter - https://twitter.com/DennysDiner?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Nike FlyKnit Instagram Story - https://vimeo.com/265657349
Also, thanks Jen for sending in your question! And thanks again to CKUA Radio Station for the amazing studio space.
In Part 2 of our talk with Colin Christensen from FKA, Josh and Colin discuss the impact of Patagonia's brand activism on Instagram, attempt to understand the crazy world of Vice, and learn about some really great content Collin has produced here locally. Collin also shares his advice for students interested in marketing. Links from the discussion below:
Patagonia Insta Handle - https://www.instagram.com/patagonia/?hl=en
CWB Business Blog - http://www.cwbank.com/blog
Thanks again to CKUA Radio Station for the amazing studio space!
Ever thought of starting out in marketing's fastest growing area? Just think of the job security. In our episode "Starting Out in Digital" , Josh sits down with FKA's Media Director Angelina Cho. (Side note: FKA was ranked #150 on Canada's Growth 500 List largely due to their digital expertise) The two discuss how digital media has evolved over Angelina's career, the entry-level opportunities available in digital, and the future outlook of digital media. Be sure to listen, digital is a whole another side of marketing you might not know existed.
Links to resources Angelina mentions:
Google Academy for Ads - https://landing.google.com/academyforads/#?modal_active=none
Facebook Training - https://www.facebookblueprint.com/student/catalog
Hanipin Digital Marketing Blog - https://www.hanapinmarketing.com/blog/
Search Engine Journal - https://www.searchenginejournal.com/
Special thanks to CKUA Studios for the amazing studio space.
In our first episode, Josh chats with ACE president, Puneeta McBryan, about how she ended up in marketing and the various opportunities available for marketing students in Edmonton and within ACE. Listen and let us know what you think via http://www.uama.ca/read-me/
Links to everything Puneeta mentions:
ACE Website - http://adclubedm.com/
Honest Dumplings Case - https://zgm.ca/work/creating-honest-brand-ever/
Google Certifications - https://landing.google.com/academyforads/#?modal_active=none
Moz SEO Beginner Guide - https://moz.com/beginners-guide-to-seo