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2017 UAMA Case Competition

*Drumroll please* 

The UAMA's much anticipated case competition is finally here! It's time to put your marketing 301 skills to good use! The UAMA, in partnership with PepsiCo Foods has been working tirelessly to present to you our annual case competition, with support provided by IBM. 

The event will kickoff on Friday March 24 with our Case Title Meet and Greet event at Malt and Mortar (time TBA). Appetizers and networking opportunities will be plentiful! 

On Saturday March 25, registration will begin at the Alberta School of Business at 8:30am. Teams of 3 will have 5 hours to prepare their case presentation, and will then present their solution to a panel of judges. 

The participation fee is $25/person!

First place team: $1200
Second place team: $600
Third place team: $300

Sign up will take place starting Monday March 20th in front of the BSA office from 11-2pm. There will be room for 5 external teams and 11 University of Alberta teams. External teams can secure their spots by contacting Mathilda Lambert at

Earlier Event: March 3
Pitches 4 Pitchers
Later Event: September 22
Graffiti Night 2017